To have your random cat video, or steampunk mouse armor, or technique for weaponizing
bacon posted to BoingBoing.net.. People send all kinds of
random and
amazing stuff to Boing Boing, and the editors decide which stuff is the best and then post it, along with a trackback to the person who sent the submission. Getting "Boing Boinged" virtually assures you will at least 15 milisceonds of nerdy fame, along with a host of new Twitter followers, new hits on your blog, or whatever.