The loss of control over technology in one's life characterized by a strong sense of reliance upon said technology by the person(s); The name refer's to the ambient light reflection on one's face when utilizing a phone/laptop/t.v./etc. in social scenario's (bar, movie, etc.).
Who knows where they store that Bastard?
McKay: Take a right outta here and then bank a left at the B.F.S. and the bar is 2 miles up on the right. See ya!