This is a rallying cry for people excited about the stock of a specific company. It became popularized on r/wallstreetbets during the 2021 short squeeze of GameStop's shares (GME), which were being short-sold at a high level by major hedge funds. The high number of buys by WSB forced the hedge funds to repurchase the shares at a much higher price and therefore at a tremendous loss, allowing wage-earning millennials to stick it to Wall St traders and their boomer clients. The millennials who still came out at a loss thought it was worth it.
by RomeNC January 27, 2021