A contest to be the first person to remember (and shout) "the Contest" after you remember The Game.
You can never win The Game, but you CAN win The Contest.
Person A: That was a stupid game.
Person B: ...THE GAME.
Person C: The Contest!
Person A: Fuck.
A game in which participants must look up the most horrifying toon porn that ruins their childhood memories. The winner is declared when the other contestants childhood memories are completely shattered.
"Before The Contest, I used to love care bears! Now all I can think about is them in a circle jerk."