adj - to describe a chain of dates. To keep motivated to do an activity every day, Jerry Seinfeld used a large calendar and a big red marker. Everyday that had success got a big, red "X". The secret? “Don’t break the chain.” “Don’t break the chain.”
Using a phrase that's been used on the TV show Seinfeld, or a phrase that's akin to one, eg: "What, you don't like Mabel's Bagels? But Mabel's Bagels are great! There are no bagels better than Mabel's Bagels!"