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2.
A scam advertising campaign created by an agency only to win awards for non-existent brands.
Every year, one agency walks away with several awards for scampaigns that appeared in obscure publications for unheard-of brands.
by Mohit Hira March 18, 2009
 
1.
n.
A concerted effort to achieve a goal which relies apon deceit to be successful
v. i.
To engage in a concerted effort to achieve a goal using decietful means to succeede.

English Concatenation of Scam + Campaign
That canditate ran a scampaign to get elected.
She is scampaigning her way to a promotion.
by Willi B November 14, 2004