A concerted effort to achieve a goal which relies apon deceit to be successful
To engage in a concerted effort to achieve a goal using decietful means to succeede.
English Concatenation of Scam + Campaign
That canditate ran a scampaign to get elected.
She is scampaigning her way to a promotion.
A scam advertising campaign created by an agency only to win awards for non-existent brands.
Every year, one agency walks away with several awards for scampaigns that appeared in obscure publications for unheard-of brands.