1. socially embarrassing that is not in line with the swag philosophy.
2. You are on a swag roll, hitting on a member of the opposite sex, yet get rejected.
3. Doing something you perceive as cool but is not swag at all.
1-3 intertwine sometimes.
It can be used as a hash tag (#reverseswag)
The term was coined by _zer0 on a stickam chat.
You're walking down the street, everyone sees how ballin' you are. You trip and fall on your face.