The opposite of swag. Whereas swag is usually associated as "cool" "chill" "confident", etc., reverse swag is where you do something that is either:
1. socially embarrassing that is not in line with the swag philosophy.
2. You are on a swag roll, hitting on a member of the opposite sex, yet get rejected.
3. Doing something you perceive as cool but is not swag at all.
1-3 intertwine sometimes.
It can be used as a hash tag (#reverseswag)
The term was coined by _zer0 on a stickam chat.
You're a guy and wearing your most ballin' outfit and you go to the club to pick up chicks. You find a hot Asian girl. You go up to her and say, "Girl, what's your favorite Pokemon?"
You're walking down the street, everyone sees how ballin' you are. You trip and fall on your face.