(Noun)
A capitalist theory which opposes economic domination by large corporations in favor of small-scale, generally local businesses, thus leaving most economic activity to the petite bourgeoisie.

Businesses operating on this theory are often characterized by a kitschy, cozy aesthetic, cheugy merchandise, and a strong pride in being small local businesses.
Allison prefers quaint capitalism over corporatism, so she shops at her local farmers' market instead of the grocery store.
by TheSlanguist June 16, 2021
Get the Quaint Capitalism mug.