Again there are a lot of tourists here (mostly european) but they are decent people and quite friendly.
The local Thai people are friendly and the food again is great yet it is a little more expensive than Pattaya.
There are many many markets and stalls to shop from but be careful as the store owners try to rip you off, you have to barter with them.
The price you should pay for a shirt there is about 150 Baht though they will try selling it to at 750 baht at the start, just tell them 150 and they will say no, proceed to walk off and they will call you back and sell it to you at the right price.
It is also a great place to party with plenty of bars (possibly more than Pattaya) and plenty of accomadating women to spend the night with.
It has a younger crowd compared to Pattaya which is of course good if you yourself are also young.
Basically it is a great experience and there are plenty of things to do such as riding Elephants going to monkey islands and seeing some picturesque landscapes and beaches.