La Jolla is the brightest jewel among the many precious coastal suburban sprawling beach towns along the Southern California coastline. Its recent decay has increased mainly due to its huge popularity among SUV-laden, upper-income surfing, hang-gliding, kite-surfing, scuba-diving, snorkeling, fishing, golfing, photographing, shopping, soon-to-retire baby boomers who want more parking. La Jolla is at the center of marine research, US Open Golf, a world-renowned research university and expensive student housing, chic boutiques, biotech startups, surf-dive shops, over-starred restaurants, beach-side retirement communities and more Taco Bells and McDonalds than you can shake a cane at. A marine wildlife haven, La Jollans give their beaches over to baby seals at the drop of a flipper.
La Jolla that beach, no humans allowed.