What they call Macaroni & Cheese in Canada. The box actually says "Kraft Dinner" where it would normally say "Macaroni & Cheese". In Canada they accept this as perfectly normal.
"Kraft" is, of course, the company that makes the product and "Dinner" is what we will eat when it is done cooking. Be sure to prepare it with milk in a bag.
Even though Macaroni & Cheese is the all-American convenience food product, Canada consumes, per capita, more Kraft Dinner than the United States!