A clothes brand, the british alternative to Abercrombie and Fitch but much more exclusive to those who can afford it. JW has a rock solid, traditional British heritage, inspired by vintage sportswear, beachwear and classic British public school style. It is the epitome of British preppy cool. Customers who are mainly sloanes and preps are unarguably beautiful and sexy. They are the popular guys and girls in class. They are confident and they ooze effortless style. They adore a hedonistic party. And they are ever so, ever so laid back. It is the complete opposite to anything remotely chavvy such as adidias or lonsdale.
Sloane 2- er yar, theyre far superior to those common adidas ones worn by the peasants.
sloane- how could they wear such cheap rubbish.
I hope the people buying it soon realise they're wasting their money; you could get something nice for that amount. It's not even remotely interesting; or well made to top everything off.
"oh you're just jealous cos youre an ugly peasant!"
Rah Boy: "I have Henrietta, isn't Jack Wills so wonderful for rich, stylish folk such as us!"
Genuine wealthy person: "If you did have money or style, you would be wearing proper designer clothes, stupid Rahs!"
Catherine: "Isn't it obvs? My Jack Wills shirt, pink and blue Jack Wills blazer, Jack Wills jeans, Jack Wills socks, Jack Wills hat, Jack Wills bag, Jack Wills heels..."
Lily: "...Jack Wills don't do heels..."
Catherine: "...... Fuck you, peasant!"
2. Izzy: "I'm thinking of painting my bedroom this week."
Anna: "Oh cool. What colour are you going to paint it?"
Izzy: "I'm gonna do the Jac Wills stripes! They're just so cool! But I have to measure out each stripe, I think they come to about 5cm each?"
Anna: "(obviously scared) Oh... cool?"
(actual quote from the message board of jackwills.com)