Something that an entire generation wear even though it seems to be no more well made than just about anything else on the high street.jack wills is a horrendous exploitation. People buy a frankly rather ugly £60 hoodie as a status symbol, because they like to pretend they're rich and think they can buy their way into something they're not.
I hope the people buying it soon realise they're wasting their money; you could get something nice for that amount. It's not even remotely interesting; or well made to top everything off.
"omg, it's only £60 for this hoodie that says JACK WILLS! what a BARGAIN"