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1 definition by unprecendented

 
1.
Something that an entire generation wear even though it seems to be no more well made than just about anything else on the high street.jack wills is a horrendous exploitation. People buy a frankly rather ugly £60 hoodie as a status symbol, because they like to pretend they're rich and think they can buy their way into something they're not.
I hope the people buying it soon realise they're wasting their money; you could get something nice for that amount. It's not even remotely interesting; or well made to top everything off.
"omg, it's only £60 for this hoodie that says JACK WILLS! what a BARGAIN"
by unprecendented January 18, 2009