verbal identity

the part of a corporate identity that can be expressed in words - usually including values, vision statement, proposition, positioning, brand promise, key characteristics, tone of voice. It underpins the visual parts of the identity such as logos, colourways, graphic architecture etc.

We need to make sure the verbal identity is in place before we invite design agencies to tender.

by Mr Verbal February 13, 2010

national identity crisis-day

The day everyone who can't celebrate halloween has a identitycrisis.

person 1: "what day is it?"

person 2: "it' s National Identity crisis-day!"

by setting66 October 31, 2021

OpposingFork's True Identity

OpposingFork's True Identity is that hes actually not syrian, now you may be surprised but........................ He showed very good proof hes white, but how could that be syrians are mostly brown and fork is white?! He showed undeniable proof, he cant be lying, so he must be the cat nerd pfp snund wasabi guy's secret lost half brother, snund wasabi guy's mother made out with the white neighbour and forky was born, then he was abandoned at a near syrian refugee facility, then was adopted by a syrian family! They have a very brotherly connection so that must be the case.

OpposingFork's True Identity is that hes wasabi n erd cat pfp lost half brother!

by Dako123 October 31, 2023

Family Identities

Gender Identity Variant
Anyone can be whoever they want.

Antishoplifting Mom
Mom
Mother

Questioning Dad
Dad
Daddy

Lady Uncle
Uncle
Uncle’s Cousin

Gentleman Aunt
Aunt
Aunt’s Distant Cousin

Guy

It's up to you, we're all guys family identities.

Mother can Uncle's Cousin is Questioning Dad.

by Dr.Bota November 8, 2021

Family Identities

Gender Identity Variant
Anyone can be whoever they want.

Antishoplifting Mom
Mom
Mother

Questioning Dad
Dad
Daddy

Lady Uncle
Uncle
Uncle’s Cousin

Gentleman Aunt
Aunt
Aunt’s Distant Cousin

Guy

It's up to you, we're all guys family identities.

Mother can Uncle's Cousin is Questioning Dad.

by Dr. Bota November 16, 2021

Family Identities

Gender Identity Variant

Anyone can be whoever they want.

Antishoplifting Mom

Mom

Mother

Questioning Dad

Dad

Daddy

Lady Uncle

Uncle

Uncle's Cousin

Gentleman Aunt
Aunt
Aunt’s Distant Cousin

Guy

It's up to you, we're all guys family identities.

Mother can be Uncle's Cousin is Questioning Dad.

by Dr. Bota November 16, 2021

Bland Identity

When someone/a company creates a new brand identity and it is boring and blah (bland) - doesn't do anything for the brand and is pretty much worse than the brand was to begin with.

Customer 1: Did you notice the new logo for that computer store.
Customer 2: Yeah man, but it's boring. They didn't do anything to it. All they did was get themselves a new bland identity. They'll go under in a month.

by DaveMK March 2, 2010