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When one social media user places a hashtag (#) before a word or string of words in order to make it a 'trending topic', and another social media user antagonizes the 'topic' in the form of his/her own hashtag topic
Person 1 (on twitter): "Listen to song 'abc'. #song'abc'isawesome"

Person2 (on twitter): "Song 'abc' is really overplayed. #song'abc'sucks"

Person1 (on twitter): "Wow @Person2, straight hashtagony!"
by abstractreality October 18, 2011