A new, more aggressive and results driven approach to marketing. A growth hacker may employ a list of media and campaign models executing a list of simple tag lines or interactive marketing techniques. The hacker will pay attention to the results, tweaking the campaign to the exact audience or method until optimum results are reached. A growth hacker literally uses all possible combinations and learns from each trial. Similar to a scientist working on a new discovery.
Our company hired a growth hacker who uses several marketing techniques including Interactive Entertainment Marketing to test which products our customers prefer.
by Growth Hacker January 22, 2013