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Forms of marketing that create interaction between the target audience and the brand being marketed.
Any piece of marketing can encourage interaction with a brand, it's a pull strategy. An interactive print piece might ask it's viewer to participate with it by folding it, or filling in some blanks, or adding to it in some other way. An online blog encourages two-way communication and interaction. My company uses interactive marketing as a strategy to engage our audience with our brand.
by Jackie Peters May 23, 2007