A new form of marketing that incorporates interactive, social and viral marketing with entertainment marketing and product placement. The marketing term was coined in late 2011 by an ad agency exec Jody Sigmund. Interacting with the audience on social platforms allows businesses to tap into their network of friends as well. Interactive viral campaigns can offer unbelievable results with negligible costs. Today, a successful campaign will include smart phone integration, entertaining media, events, product placement, direct to P.O.S. campaigns and social media platforms for viral reach.
The campaign will include Interactive Entertainment Marketing allowing the audience to choose what the characters wear or even help script or win something by playing along. They will be able to participate through sharing social media posts and tags that are then virally passed along.
by Ad Force One January 13, 2012