Polo (the horse)
Brooks Brothers (golden fleece)
Vineyard Vines (the whale)
Lacoste (don't overdo it on this one - the crocodile)
Costa del Mar
(this isn't a comprehensive list, just the basics)
Also, one should never wear all of one brand. It screams "trying too hard"
Things to avoid:
Abercrombie and Fitch
jean shorts (jorts)
anything your forefathers would cringe at
Brother 2: Nice fratire man, we better get these GDIs outta here before they see you or–
GDI: (head explodes)
Pioneered by internet writers such as Tucker Max, Robert Hamburger(author of Real Ultimate Power: The Official Ninja Book) and George Ouzounian(a.k.a. Maddox).
Fratire was first coined in a New York Times article written by reporter Warren St. John called "Dude, Here's my Book".
"Wow, this book is rad. This "fratire" is something a drunken young collegiate lad like me can appreciate, having also a general disdain for society! Lawlz!"