Findability is simply the ability to be found or discovered among other similar things. The ability for a person or a thing to found depends on several variables such as level of exposure, physical location in relation to other similar things, the amount of times something has been discovered before and most importantly the attributes belonging to such a thing which enable it to be recognized as belonging with or representing other 'things' which are socially agreed upon as 'being' such a thing.
Despite all of the tryvertising and optitryzation efforts of their marketing team, that company never started to show up in local search engines due to its lack of findability.
by whalewail July 9, 2011