Typically a woman you see in a commercial or instructional video meant to represent the majority. Normally she does not have any exceedingly distinguishable features that would make her less generic and relatable to other females.
Dove commercials aim at a more human interaction with the public, advertising 'true' beauty and health rather than magazine images. The women in these commercials could be considered an example of an 'everywoman'.
by davidmetcalfe November 18, 2011