This word is normally attached to a sentence to denote strong importance or to draw attention to the claim made in the sentence. One's reputation is on the line when using the word EVER.
Sirius Satellite Radio is the best stock to buy EVER!
Very unique and intriguing.
Wise beyond her years.
Person 2: Was that the new girl, Ever?
Person 1: Yes! You know her?
Person 2: Yes. I met her yesterday. Ever is SO nice!
2. OldSpice guy is the most hilariously epicly awesome source of manly epic awesomeness ever. Ever.