Labelled by
Australian social researcher Mark McCrindle (
www.mccrindle.com.au), 'downagers' refers to those Australians aged over 60 for whom age is just a number. They comprise 24% of this demographic and feel and act far younger than their
age would suggest. They are the fastest growing segment of the 60+ demographic and they value travel, lifestyle, social connection, and they adapt quite easily to new technology.