A social networking page devoted to retarded club and look at me now pics. These pages would also contain philosophical quotes the Douchebook page owner routinely enters into their Status update to receive comments and praise from other Douchebook users.
Hey did you see those Jersey Shore looking douchebagulas wearing Ed Hardy shirts taking pics at the club last night. I am sure those pics are on their Douchebook page, with captions saying Douchetastic.
Another (more realistic) name for Facebook, especially when their site runs like shit, notices don't go out, screens lock up, and their crappy server fails.