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When corporations use their multiple media outlets to cross promote.
When Tom Cruise goes on Jay Leno to promote his new movie getting released by Universal Studios which is owned by the same company, GE, that owns NBC. That's Corporate Backscratching my friends!
by icwish June 17, 2009

Words related to Corporate Backscratching

abc backscratching cbs corporate disney mtv nbc universal viacom