It is the motivation - 'Boativation' needed to finish the work week to go have brews on the boat with friends.
"I seriously need some Boativation to finish this project and get out on the boat."
The enormous force that drives a young man to achieve his life goals; often initiated by images of super yachts.
Jack and Dan are sat in the office when an instant message pops up.
Jack: Check this out... (link to website and picture of super yacht)
Dan: I want one!
That very day both Jack and Dan made over 600 sales calls each.
Boativation.... Sail to success!