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(TELEVISION JOURNALISM) stock video clip that adds meaning to a sequence or disguises the elimination of unwanted content. This technique of using the cutaway is common to hide zooms in documentary films: the visuals may cut away to B roll footage of what the person is talking about while the A camera zooms in, then cut back after the zoom is complete. The cutaway to B roll footage can also be used to hide "uh"s, sniffs, coughs, and so forth.

This can also be used to change the meaning of the speaker to fit the view of the producer.

In fiction film, the technique can be used to indicate simultaneous action or flashbacks, usually increasing tension or revealing information.
In the past, companies provided TV networks with stock footage, or b-roll, for programs about their industry. Now, they produce entire video news releases, or fake news stories that the networks air without attribution.

Soon all television will be commercials.
b-roll by Something Blue July 15, 2010
Related Words
adjective \Bi-rōl\

The people you hook up with in-between the people you actually like.
Dude: Yo, I shagged her last night
Guy: Nice! Is it serious?
Dude: Nah, she's B-Roll
B-Roll by Andy Disnel January 3, 2014
"ultimatium" word and it can mean anything
"I was trying to masterbait to some good black brasilian fart porn earlier today and goddamn b-rolls kept popping up, so i switched to 2 girls 1 cup..."
B-roll by Bustin Buster January 29, 2009
A slang for illicit drugs that have been prepared for the user before the transaction.
“Man I need me a couple b-rolls for the low.”
b-roll by SlimeBallKJ February 5, 2020
1. The generic, vaguely Japanese sushi roll in your grocer's fresh foods section.

2. Any nondescript sushi roll.
Dave: I good, I had sushi for lunch.

Ross: Did you go to Kubo?

Dave: Nah, I just got some b-roll from Whole Foods.
b-roll by Amor y Paz February 4, 2010
Fat people. That's it. It can be anything generic, but really it's just fat people. Especially lot's of fat people.
Wow, look at that busload of B-Roll getting off the bus at the McDonalds museum.
B-Roll by JackRVA1 July 5, 2010