Top Definition
97%
A precise-sounding figure which at first sight appears impressively close to total unanimity but on closer inspection is obviously meaningless because of selection bias. Extensively used by a snake oil salesman or confidence trickster to suggest that the prospective ill-informed customer would be ridiculed by their peers if they failed to make the purchase. Also used ironically to suggest precision when in fact both the speaker and the listener know that the figure is a stab in the dark, such as sales estimates.
"97% of priests believe in God".

"I am confident that with our new widget we shall acquire 97% of the teenager market."

"97% of statistics are completely made up."
by suffolkboy June 05, 2013

Free Daily Email

Type your email address below to get our free Urban Word of the Day every morning!

Emails are sent from daily@urbandictionary.com. We'll never spam you.

×