Strength, Weakness, Opportunity, Threat. An analysis of a business opportunity whereby qualities of one’s own team are described as strengths or weaknesses and qualities of the situation (including competitors) are described as opportunities or threats. Strengths and opportunities are seen as correlated positive qualities and weaknesses and threats also correlate as negatives. Often visualized as a 4-cell box. Used primarily by business school gradates, especially marketeers, and more commonly used in the 1980’s than today.
by trebor the first April 19, 2006
Get the SWOTmug. by Maouad July 17, 2018
Get the Swottingmug. A swot is a person who excels in a subject or lesson, who never gets anythink wrong and may be teachers pet. A person who needs to get out more!
by Claire March 27, 2005
Get the swotmug. by Todd Carter August 25, 2003
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Get the SWOTmug. by elmyra-george April 2, 2010
Get the SWOTmug. by whoopss September 25, 2010
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