Got Milk? is an
American advertising campaign encouraging the consumption of cow's milk, created for the
California Milk Processor Board in 1993. The voice saying "Got Milk?" at the end of each
television ad is that of veteran voiceover actor Denny Delk.
In 1998, the slogan “got milk?” campaign expanded to include the faces, but not the names, of celebrities. By adding the celebrity cachet, awareness of drinking milk has increased 90%. Today the slogan is an international icon and the phrase has been parodied more than any other ad slogan.