One of the most affluent areas in Texas known for large, wooded lots, privacy, and the largest concentration of wealth in Dallas.
Preston Hollow residents include George W. Bush, Mark Cuban (Mavs owner), Tom Hicks (Stars and Rangers owner), Ross Perot, T. Boone Pickens, Lee Raymond (former Exxon CEO), Wade Phillips (Cowboys coach), Roger Staubach, and several of Dallas' most successful lawyers, doctors, businessmen and their families.
The largely white, well-off residents send their children to nearby exclusive private schools or to boarding schools in the northeast. It's not uncommon to see blond girls in Hockaday's plaid skirts, or boys in the khakis and oxfords characteristic of St. Mark's. Many of them will attend SMU, Vanderbilt, Texas, or east-coast colleges.
Until 2000, neighborhood rules stated that property "would only be occupied by white persons...except domestic servants,” though this was never legally enforceable. Along with Highland Park to the south, Preston Hollow is amongst the safest, WASP-iest, and most conveniently located areas in Dallas. Via the luxury-SUV-filled main thoroughfare of Preston Road, Preston Hollow is a quick drive to downtown, upscale shopping, and a wide-range of restaurants.