Un popular people who no one likes, and who don't care because they have an IQ higher than most of the school jocks can count and because in 15 years they will be earning more than five times as much money as said jocks. (Note: This definition is not biased at all. What gave you that idea?)
The geek Jake used to make fun of in high school was on the front page, surrounded by money. Jake considered hitting him up for money, then decided to find some other way to support his heroin addiction.