"The Ratio" is a fundamental rule of life, relating to the direct correlation between the attractivenes and assholiness of a male. With "The Ratio," degrees of attractiveness = degrees of assholiness. Men who are uglier must act nicer to attract a mate and men who are more attractive already attract them, so they act like assholes. Exceptions to "The Ratio" include men who perceive themselves to be more attractive than they actually are (these individuals usually fail to get a mate). Other exceptions include males with distorted self-images who consider themselves less attractive than they actually are, so they display kindness as well (these usually are very desirable as mates).