A Phenomenon that occurs to people who upon entering Wisconsin territory, become pissy, moody, territorial, defensive, cocky, and use a new array of vocabulary because they have recently kissed a Wisconsinite and liked it. Europeans have natural immunity.
Zentner: Hey I'll be right back, I gotta go take a PISS.
Tom: Woah woah Zentner whats with this harsh language? You've never said words like that before.
Mario: Didn't you know? He went to Wisconsin and kissed Olga.
Justin: Its the Wisconsin Effect in action.
Zentner: What?!?! Tom, Imma gonna hitchu in da head.