Make Up Some Shit(e) And Publish It.
a) A journalistic technique.
b) Sometimes used, although only in a self-effacing manner, amongst analysts, mathematicians and scientists to describe their latest research to their immediate peers.
Hack: I'm struggling to fill the front page! It turns out that immigration is slowing, the crime-rate has nose-dived, there aren't any serial killers on the loose and there aren't any communicable diseases worth talking about!
Editor: MUSSAPI or you're sacked!