To screw over a group of people by leading them to believe you have important information instead of denying it, or even going as far as to say you do possess such information.
KritsKast: We have something big coming for TF2!
Tf2 Player: Is it about Meet the medic?!
KritsKast: COULD BE LOL!1!
*Later on it was revealed that KritsKast did not have any information about Meet the medic, just hyped up the TF2 community over a horribly ugly hat that only a small portion of players were able to obtain*