Triangulation is a geometric method of locating a point by first determining two angles on a fixed baseline. It is used in times of war to locate hidden radio transmitters, ships on the high seas or aiming an artillery piece.
In business, it is used in a different way—CEOs, for example, triangulate on employees or other sources of information to be sure that they are getting accurate information which is mission critical to any enterprise’s longevity and sustainability. CEOs know that direct reports often tell them what they think the CEO wants to hear instead of the unvarnished truth. That is a reason why many CEOs like to speak directly to customers and suppliers—they disintermediate everyone else.
“Tom Sanders (played by Michael Douglas in the 1994 film, Disclosure) is a manager at tech company, Digicom. He is told by ambitious executive Meredith Johnson (played by Demi Moore) that the drives they are working on are failing at an unacceptable rate due to Tom’s negligence (in software design). Only by triangulating on Meredith (by checking with two independent sources) does Tom discover the truth and save his career—that Meredith had authorized a cheaper solution (they are using a lower level clean room) which is actually causing tiny specs of dirt to foul operation of their new drives.”
someone; to bring people on board or to get them onside with an idea or a proposal or an initiative of some type by getting them intricated into the process bit by bit, almost without their noticing that they are making a commitment
When a group was trying to Bring Back the Ottawa Senators in 1990, a team that had not played in the National Hockey League for nearly 60 years, one of their key advisers, former US Attorney General, Elliot Richardson (now deceased) said: "First we'll get the League’s Board of Governors intricated then we'll get the (expansion) franchise!"
Today, pro teams are highly restricted in what they are allowed to do in their local markets by League head office. For example, fans are often not able to create images, merchandise, videos, mashups, stories or music about their favorite team without getting a ‘cease and desist’ letter from highly paid League lawyers who are looking to protect league licensees. So fans need to create underground websites, Twitter/Facebook/YouTube accounts, blogs, podcasts and other online as well as real life properties that hide their real identity—they are forced to become underground fans.
“A while ago I created a bunch of t-shirts with my favourite football players on them using the motif of the film 'SIN CITY'. The idea was to create cool stuff that folks could buy during the playoffs with all the funds raised going to benefit local charities. But after I got a bit of media traction, we received a cease and desist letter from a League lawyer and we had to stop. Now I am an underground fan of my team—if I ever do this again, I’ll do it anonymously. The thing that gets me is that league policies destroy any creativity by fans as well as local teams, everything is just the same everywhere.”
Someone who spends a great deal of their time on micro blogging service, Twitter.
“Why are you spending so much of your time on Twitter? If you’re not careful, you’ll turn into a Twitterbug.”
A combination of Spartacus
implying a brave soul; one who stands up to bullies in every facet of life-- in sports, business and in his or her personal life.
Holy smokes, Batman, that's a guy we should have on our side-- he's a Spartacat.
If your enterprise cannot connect efficiently and cost effectively with new customers and clients, it will not survive.
To do that, each organization (for-profits, non-profits, charities, even NGOs and government departments) needs to have a magic marketing button: a button they can push, over and over again, that reliably and cheaply makes ‘the phone ring’. It is an ‘easy button’, so to speak.
“In the mini storage industry, for example, their magic marketing button can be as simple as sending a postcard to nearby homes reminding them that, if they have too much stuff in their garages, say, they can get rid of it in a hurry.”
A tech whiteout occurs when your office experiences or you experience a complete meltdown of the technology you rely on to run your enterprise or life.
“All we did was call in one of our techies and the next thing you know we had a total tech whiteout in our office: our entire network crashed, our VoIP phones wouldn’t work, in fact, you couldn’t even log on to your own local workstation since even that is controlled by the network. These days the Internet is so in-grained into our work flow for: data storage, social networking, running our websites, operating our phones, running applications, communicating with our clients, etc., that when our network isn’t working, we might as well send everyone home. The only thing that was working was the one old analog phone line we keep around for our fax machine.”