2 definitions by News Unlimited
by News Unlimited August 8, 2018
Often used in a political or business context.
Refers to the practice of making unfavourable/negative public announcements at times outside the typical media cycle or when people have a lower level of attention, often late in the evening or on a weekend.
This can also occur when a much bigger story or event is happening that can provide cover for the bad news.
The intent is to make the announcement public, but draw as little attention to it as possible.
Methods of taking out the trash include obscure media releases or social media posts to accounts with small numbers of followers.
Refers to the practice of making unfavourable/negative public announcements at times outside the typical media cycle or when people have a lower level of attention, often late in the evening or on a weekend.
This can also occur when a much bigger story or event is happening that can provide cover for the bad news.
The intent is to make the announcement public, but draw as little attention to it as possible.
Methods of taking out the trash include obscure media releases or social media posts to accounts with small numbers of followers.
An example of taking out the trash was a Russian Government announcement of a rise in the pension age. This came on the same night as the opening of the FIFA 2018 World Cup in Russia.
by News Unlimited June 30, 2018