Mohit Hira's definitions

mumble-jumble

Intense mumbling that some people do in a conference-call when they start discussing something at one end, oblivious of the fact that it can't be heard - or understood - by participants at the other end.

My tricky question stumped the unprepared team in the US and they went into a mumble-jumble that made absolutely no sense to us at this end.

by Mohit Hira March 9, 2009

Nightling

Lightning that strikes at night.

In the dark, a flash of nightling lit up the skies around me.

by Mohit Hira February 6, 2009

Hellebrity

A celebrity who becomes hell for his brand sponsors after controversy affects his reputation.

Tiger Woods may become a hellebrity for almost all his sponsors after his wife's beaten him.

by Mohit Hira December 13, 2009

Scampaign

A scam advertising campaign created by an agency only to win awards for non-existent brands.

Every year, one agency walks away with several awards for scampaigns that appeared in obscure publications for unheard-of brands.

by Mohit Hira March 18, 2009

Weakday

A weekday that results in very poor business for cinema halls, pubs etc who then end up waiting for more customers on weekends.

Last Wednesday was a weakday because there were only seven people in the movie hall watching the latest Potter film.

by Mohit Hira November 27, 2010

Webmistress

A wife who loses her husband's attention and love to the more seductive Internet.

After Jack began spending more time on status updates and tweets, his wife realized she'd become a webmistress.

by Mohit Hira February 8, 2010

Vegelantes

A band of self-style vegetarian vigilantes who go about bringing down meat-serving restaurants and shops.

A group of vegelantes were seen forcibly shutting down fast food restaurants and mutton shops across the city in a frenzied bid to promote vegetarianism.

by Mohit Hira April 5, 2017