2 definitions by MarketPower Joel
In business, when a competitor is interested in your product and service, but goes to another company, they are "eating your lunch." This happens often when a company strategy or branding is weak — the prospect is interested in what you sell, perhaps because of your marketing...hits your website... but they are not engaged. Their reaction is lukewarm, or "I don't get it." They don't know why they should pursue their interest in your product or service. So they go elsewhere. And your competition eats your lunch. (What's for dinner?!)
If you don't engage your prospects and prospects on your website, your competitors will eat your lunch.
by MarketPower Joel May 2, 2022
In business, when a competitor is interested in your product and service, but goes to another company, they are "eating your lunch." This happens often when a company strategy or branding is weak — the interested prospect hits your website, but they are not engaged. Their reaction is lukewarm, or "I don't get it." They don't know why they should pursue their interest in your product or service. So they go elsewhere. And your competition eats your lunch. (What's for dinner?!)
If you don't engage your prospects and prospects on your website, your competitors will eat your lunch.
by MarketPower Joel May 2, 2022