Sure, it's good for a wank, or smearing all over your girl/guy toy. Slippery and nutritious, it's usually the start of some kind of good thing. Appropriate for anal or vaginal sex, kind of a waste on oral, aural, and nasal, but it takes all kinds.
Just squeeze it out of the bottle--sometimes you have to squeeze from the bottom--a couple drops, and your good to go.
Squeeze some baby oil out, toots, and let's get down to it.