the process of someone physically becoming a big mac due to eating so many of the damn things.
"OMG! You are so mcdonaldized, i can hardly tell it's you...my god, just look at the level of of mcdonaldization in you!"
A very, very, VERY difficult subject that only clever people can study. It is a completely rational and academic subject to study.
"WOW! You study sociology?? I am in awe of you..."
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