Wearing a Che Guevara print t-shirt or similar merchandise produced by a multinational corperation.
Guy 1: Hey isnt that che guevara?
Guy 2: Yeah he was totally awesome and against capitalism and shit which is so cool an im like him.
Guy 1: ....and you dont see the conflict, the irony, in wearing a t-shirt produced by a huge corperation dead set on money making that has the face of one of the most famous communist revolutionaries to date on it?
Guy 2: Dude what?