A brand started by French tennis player Rene Lacoste. Made famous with the 1212 polo shirt which features a crocodile on the breast. Sadly it has gone from an honest French brand to being worn by idiots around the world who probably know nothing about the company, only wearing the shirts because other idiots like themselves do.
Dumbass:Hey man i want one of those cool Lacoste polos
Cool French guy:why?
Dumbass:Because it's pimpin'!
Cool French Guy:*socks dumbass*