Chilean slang. It has lot's of meanings, depending on context.
Meanings: tasty, yummy, lovely, fine as hell (very handsome), cool, cute, rich, plenty of (adj.)
1. These tomatoes are tasty. Que ricos son estos tomates.
2. The chocolate cake is yummy!. La torta de chocolate esta rica!
3. What a lovely child! Que niño más rico.
4. That guy is fine as hell. Ese chico esta bien rico.
5. Scuba diving is cool. Bucear es rico.
6. He is cute. El es rico.
7. Bill Gates is rich. Bill Gates es rico.
8. Steve Jobs had plenty of ideas. Steve Jobs era rico en ideas.