A phrase that when used to describe any activity (especially a lame one), makes that activity seem extremely lame, if not totally gay.
"Doing yoga isnt just a way of burning fat, its a way of life."
"Not eating animals isnt just a way of 'saving animal's lives', its a way of life."
(verb)ing (activity) isnt just (obvious result of doing the activity), its a way of life.
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