One of the best watches and chrongraphs at a mid-high price range, endorsed by many celebrities such as Brad Pitt, Tiger Woods, Jeff Gordon, Maria Sharapova, Uma Thurman and many more.

The company motto is "Swiss Avant-Garde Since 1860".
A Tag Heuer stopwatch can be seen and heard in the opening of the CBS news program 60 Minutes.
In 1962, Tag Heuer became the first Swiss watchmaker in space, after John Glenn wore one on the first US manned space flight to orbit the earth.
Mark- "Just got my new Tag Heuer Watch yesterday!"
Tim- " Damn, how much did that cost??"
Mark" More than Your used Rolex!"
by Urban Dictionary October 21, 2007