Advertising a product because they have genuine interest in it rather than being some spambot or payed worker who doesn't actually give a shit.
Bob: Hey! This new program is great, I love it and you should download it.
Steve: spambot gtfo
Bob: I'm serious, I actually use it and it's not crap!
Steve: Holy shit, it wasn't crap! Thanks for the shameless advertising
by I'm Out Of Ideas March 30, 2010
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